Hidden prices prevent price wars that erode profit margins.

Encourage Account CreationRequiring login to see prices helps build your customer database.

You gain valuable data while creating a barrier that filters uncommitted visitors.

Support Complex ProductsCustom-built items, fluctuating commodity prices, and bulk orders don’t fit fixed pricing models.

Quote-based pricing works better for these scenarios.

Product labels are customizable tags you place on product images. They highlight specific products and communicate key information instantly.

Core Extension Features to Consider

Rule-based visibility. Create multiple conditions that trigger price hiding based on customer group, product category, date range, or store view.

Custom button replacement. Replace "Add to Cart" with buttons that redirect to contact forms, login pages, or quote request systems.Multi-store compatibility. Apply different rules across store views for international pricing or separate B2B/B2C sites.

Quote management. Built-in systems to capture, track, and respond to customer price inquiries from a central dashboard.Email notifications. Automatic alerts when customers submit quote requests, reducing response time. Theme compatibility. Support for standard Magento themes, Hyvä, and custom theme frameworks..

Top 5 Extensions Comparison

Detailed Extension Analysis

Best Overall Value

The $99.99 option delivers comprehensive features at a reasonable price point. You get:

• Global, category-level, and product-level price hiding
• Multi-rule engine for customer groups, regions, and product types
• Centralized quote management dashboard
• Email notifications for admins and customers
• Multi-store and multi-language support
• GraphQL and Hyvä theme compatibility

This extension balances affordability with professional-grade features. It handles complex B2B scenarios without the premium price tag of competitors.

Premium Enterprise Solution

At $169, this extension targets stores requiring precise control. Features include:

• Hide prices, tier pricing, and bundle pricing separately
• Advanced customer group restrictions
• Hyvä theme compatibility
• Disable wishlist and compare functions
• Custom CTA replacements

The higher cost reflects robust configuration options and reliable vendor support. Choose this if budget isn't your primary concern and you need maximum flexibility.

Reporting-Focused Option

The $149 reporting-focused extension combines price hiding with analytics:

• Auto-hide based on customizable rules
• Pop-up or redirect CTAs
• Built-in request tracking grid
• Email notification system
• Integration with Magento workflows

This middle-ground option works well for stores that want lead capture alongside controlled pricing. The reporting features help track inquiry conversion rates.

Straightforward Configuration

Another $149 option emphasizes simplicity:

• Product, category, and store-level hiding
• Custom text and link replacements
• Customer group visibility rules
• Lightweight installation

Perfect for merchants who want reliable functionality without complexity. Smaller stores benefit most from this streamlined approach.

Budget Entry Point

At $49, this basic extension provides:

• Simple price hiding with custom messages
• Guest and logged-in customer rules
• Login/contact page redirects
• Minimal configuration required

Common Implementation Challenges

Rule conflicts. Multiple overlapping rules can create logic errors. Start with simple rules and add complexity gradually. Test each rule before adding the next.

Customer frustration. Hidden prices without clear explanations feel like barriers. Always provide context: "Login to see wholesale pricing" or "Contact us for custom quotes on bulk orders."Extended sales cycles. Quote-based selling takes longer than immediate checkout. Offset this with automated quote responses and fast reply times. Set expectations upfront.SEO impact. Google Shopping Feed may not list products without visible prices. If you rely on product comparison feeds for traffic, hide prices selectively rather than store-wide. Monitor organic traffic after implementing price hiding. Some stores see reduced comparison shopping traffic but higher-quality leads.

Strategic Implementation Tips

Start selective. Hide prices for specific high-value products or categories first. Monitor results before expanding.

Provide clear alternatives. When hiding prices, offer obvious paths forward such as “Request wholesale pricing” or “Login to view member rates.”

Automate responses. Set up email templates that acknowledge quote requests immediately. Fast responses maintain customer interest.

Segment strategically. Hide prices from guest users but show them to logged-in customers. This encourages registration without blocking all sales.

Test mobile experience. Ensure custom buttons and forms work properly on mobile devices, where most browsing happens.

Beyond Basic Price Hiding

Advanced stores combine hide price extensions with:

• Request for Quote systems that handle complex B2B negotiations
• Customer group pricing that shows different rates to wholesalers and retailers
• Dynamic pricing rules that adjust based on quantity, customer history, or market conditions
• Private sales events where prices appear only during specific time windows

If your needs extend beyond simple price hiding, consider comprehensive B2B suites that integrate multiple pricing tools.

Choosing Your Extension

Select based on your specific requirements:

• Choose the $99.99 option if: You need comprehensive features, quote management, and multi-store support without premium pricing. Best for growing B2B stores.
• Choose the $169 option if: You require maximum configuration flexibility and premium support. Best for established enterprises with complex requirements.
• Choose the $149 reporting option if: You want analytics alongside price hiding. Best for stores tracking lead conversion and quote performance.
• Choose the $149 simple option if: You need reliable basic functionality with minimal setup. Best for small to medium stores.
• Choose the $49 option if: Budget is the primary concern and basic price hiding meets your needs. Best for startups and simple stores.

Alternative: Custom Development

If no existing extension fits your needs, custom development creates a tailored solution. This costs more initially and requires ongoing maintenance, but delivers exactly what you need without unnecessary features.

Custom extensions work best when you have unique business rules that standard extensions can't handle. Budget for both development and long-term maintenance costs.

Implementation Best Practices

• Buy from reputable developers. Verified extensions ensure security, regular updates, and reliable support. They're less likely to conflict with your theme or other extensions.
• Test thoroughly. Install on a staging environment first. Verify that price hiding works correctly across all product types, customer groups, and devices.
• Document your rules. Keep clear records of which rules you've created and why. This prevents confusion when rules conflict or need updating.
• Monitor performance. Track how price hiding affects conversion rates, quote requests, and average order value. Adjust your strategy based on actual results.
• Plan for growth. Choose an extension that scales with your business. Starting with too-basic a solution means migrating later, which disrupts your pricing strategy.

Conclusion

Price hiding works best when it serves a clear business purpose: protecting wholesale pricing, enabling custom quotes, or filtering serious buyers. Don't hide prices just because you can. Hidden prices frustrate customers unless you provide obvious, valuable alternatives. For most B2B stores, the $99.99 comprehensive option offers the best balance of features and value. Enterprise stores needing maximum control should consider the $169 premium option. Budget-conscious stores can start with the $49 basic option and upgrade as they grow.

FAQs